TikTok seems to be everywhere right? Ads, your Instagram and Facebook feed, everywhere!
Well let us tell you something; people are obsessed with TikTok, and here is how to grow on TikTok, no matter if you are a personal brand or a business.
Let's talk about how to optimize your TikTok bio
As you can see above, that is our bio! Keep your bio short, straight to the point, and a call to action to your page. Our goal of our CTA "Follow us to learn!" is to entice business owners and people who are interested in learning about marketing to follow the page. This is a higher-level marketing strategy that is based on the funnel approach and this is a Top of Funnel Strategy
Add your businesses niche, your tagline, your location, and a call to action to your profile to entice someone to follow
Second, you should develop a content calendar for your TikTok page and all social media channels for that matter.
Here is an example of a content calendar that our owner, John (who happens to be writing this article, hello!) has for his personal account on Instagram @thejohndirugeris.
When you create a content calendar, you are creating a place where you can upload, track, and create your content strategy without throwing your content up against the wall like spaghetti. This is one of the biggest tools to help you grow on TikTok.
Third, you should post consistently and post often.
This is the most important step on how to grow on TikTok.
TikTok is a complete land grab for attention right now. Use popular sounds in your videos, don't use more than 3-6 hashtags in your posts, and posting daily, if not multiple times a day will guarantee growth on your TikTok page.
These screenshots are from one of VAW Media TikTok clients. You will see the metrics in the image above that have been achieved by consistent posting, leveraging hashtags and popular sounds, and posting valuable content.
In the bottom image, you will see when your followers are the most active. The most popular time is indicated by the highest blue columns in the chart.
So in a nutshell, how do you grow on TikTok? Optimize your bio, develop your posting strategy and content calendar, and post consistently and often.
If you would like help growing your TikTok account for yourself or your business, schedule a free 30-minute discovery call where we can see if we would be a good fit!