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  • John Dirugeris

How A Startup Can Use TikTok Ads in 2023


TikTok is a popular social media platform that is known for its short-form, lip-sync, and comedy videos. With over 2 billion downloads worldwide, it has quickly become one of the most popular social media platforms among younger audiences.


For startups, TikTok can be a valuable tool for reaching and engaging with potential customers. By creating engaging videos that showcase their products and services, startups can grab the attention of TikTok users and increase brand awareness.


One way that startups can use TikTok ads is by creating sponsored hashtag challenges. This allows businesses to create a unique hashtag and challenge TikTok users to create videos using that hashtag. This can help to increase engagement and generate buzz around the startup.


Another way that startups can use TikTok ads is by creating sponsored videos. This allows businesses to create videos that are promoted to TikTok users in their feed. By creating entertaining and informative videos, startups can grab the attention of TikTok users and encourage them to visit their website or learn more about their products and services.


In addition, startups can use TikTok ads to reach specific audiences. By using the targeting options available on the platform, businesses can ensure that their ads are being seen by the right people. This can help to improve the effectiveness of their advertising efforts.


Overall, TikTok ads can be a valuable tool for startups looking to reach and engage with potential customers in 2023. By creating engaging content and using the targeting options available on the platform, startups can take advantage of the power of TikTok to grow their business and better serve their customers.

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