Driving a 5.5X ROAS ($75k in sales) for a Med Spa with a Conversion-Focused Lead System

The client wanted more than awareness or engagement. They needed high-quality leads that converted into real revenue, not just form fills sitting in a CRM.

The core challenges were:

Speaking clearly to a very specific target audience
Avoiding generic med spa ads that blend together
Reducing the time between lead submission and first contact

The goal was to build a reliable lead engine that produced consistent results month after month.

The Strategy

We focused on clarity, trust, and speed.

Rather than relying on polished ads alone, we leaned into authenticity and education. We developed custom scripts tailored to:

The exact audience the med spa wanted to attract
The local market they were operating in
The specific treatments and concerns of their ideal clients

Content centered around:

Talking-head videos explaining treatments in simple language
Visual hooks using real tools and machines from the med spa
Clear messaging around outcomes, not buzzwords

The goal was to build confidence before the lead ever submitted their information.

The Execution

Facebook and Instagram lead campaigns optimized for intent
Scripted but natural talking-head content
Visual reinforcement using in-spa equipment and services
A streamlined lead delivery system that sent leads directly to the client, minimizing response time

By shortening the call-to-lead window, we increased the likelihood of conversions without increasing ad spend.

The Results (109 Days)

Return on ad spend: 5.5X
Average monthly ad spend: $3,000
Total Ad Spend: $12,000
Total revenue generated: ~$75,000
Total leads generated: 398
Average cost per lead: ~$30

Consistent, predictable lead flow across the entire campaign. These results came from a system designed for efficiency, not volume alone.

The Key Takeaway

Strong creative attracts leads. Strong systems convert them.

By combining audience-specific messaging, authentic video content, and fast lead delivery, we turned paid ads into a predictable growth channel. When speed, clarity, and trust are aligned, paid media becomes a revenue driver instead of an experiment.