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Your treatment rooms should be full.

We make sure they are.

VAW Media runs the Facebook, Instagram, and Google ads behind spas like yours: $75K in sales from $12K in ad spend, 1,500+ leads at $2 each, and revenue tripled in 90 days.

Med spas · Massage spas · Day spas · Estheticians · Anti-aging & wellness

OUR RESULTS

  • 6.25x ROAS for a med spa via Meta Ads

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  • $2 per lead for a day spa, 1,500+ leads via Meta Ads

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  • 3x revenue in 90 days for a massage spa via Meta Ads

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  • 15x Instagram reach for an esthetician, organic only

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You got into this business to make people feel amazing, not to decode ad dashboards at 11pm.

If this sounds familiar, you're not alone:

  • You've "boosted posts" and gotten likes, but no bookings

  • You paid an agency, and you still can't tell which dollars turned into clients

  • You're a provider all day and a marketer all night

  • Your Instagram looks great, but it isn't bringing people through the door

  • You've been told you need a $5,000/month ad budget to compete

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Great work alone doesn't fill your calendar. A marketing system that tracks real bookings does.

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Why VAW?

  • We've done this in your industry. Med spas, massage spas, anti-aging spas, head spas, and estheticians. We know the difference between a Botox shopper and a massage regular, and we market to each one differently.

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  • Small budgets, real returns. Most of our spa wins came on $500–$750/month in ad spend. You don't need a big-city budget to fill your book.

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  • Your ads are run by the owner. John Dirugeris has 8+ years in digital marketing and personally manages every paid campaign at VAW. Your account isn't handed off to a junior.

Real spas. Real numbers.

real numbers

  • $75,000 in sales from $12,000 in ad spend. Med spa · Meta ads · 6.25x ROAS · $3,000/month over 4 months

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  • 1,500+ leads at $2 each. Day spa (Indiana) · Meta ads · Average 4x ROAS every month · $500–$750/month budget

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  • Revenue tripled in 90 days. Massage & head spa · Meta ads · $500–$750/month budget

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  • 150+ new leads in 3 months. Anti-aging spa · Meta ads · $500–$750/month budget

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  • 137 phone-verified leads in 30 days. Spa · Facebook lead ads · Real phone numbers, not junk form fills

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  • Monthly Instagram impressions grew ~15x, organically. Esthetician · Organic Instagram · From about 4,000 to 60,867 monthly impressions. A Reels-first strategy took posts from about 150 views to 1,300–4,800.

SERVICES

  • Meta ads (Facebook & Instagram): Lead campaigns, promotions, and booking-focused ads built around your best-margin treatments.

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  • Google ads: Reach people already searching "facial near me," "massage near me," or "Botox near me" in your area.

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  • Instagram & social content: Reels-first content strategy, calendars, and scheduling that grows your local audience organically.

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  • Offer & promo strategy: New-client specials, memberships, and seasonal promos that bring in clients who come back.

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  • Clear monthly reporting: Leads, cost per lead, and return on ad spend in plain English.

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Who we work with:

· Med spas & aesthetic clinics ·
· Massage & head spas ·
· Day spas ·
· Estheticians & skincare studios ·
· Anti-aging & wellness centers ·
· Lash & brow studios ·

How it works:

  1. Free live audit. We walk through your Instagram, ads, and online presence with you and show you where bookings are slipping away.

  2. Custom game plan. We pick the treatments to push, the offers to run, and the budget that makes sense for your spa.

  3. Launch. Ads and content go live, usually within 1–2 weeks. (Confirm this timeline.)

  4. Optimize and scale. We double down on what's booking clients and cut what isn't, with a clear report every month.

FAQ:

  1. How much should I spend on ads?
    Many of our spa clients started at $500–$750/month and saw results, including 4x ROAS and 3x revenue growth. We'll recommend a budget based on your goals and treatments.

  2. How fast will I see results?
    Most campaigns need a few weeks to learn and settle. Our clients have seen strong lead flow within the first 30 days, including 137 verified leads in the first month for one spa.

  3. Can you advertise Botox, fillers, and medical treatments on Facebook?
    Yes. Meta has strict rules for health and aesthetic ads. We build compliant creative so your account stays in good standing.

  4. Do you work with spas outside Nashville?
    Yes. We work with spas across the country.

  5. Do I need to create content?
    We work with you, either in person or remotely, to help you create content. We handle strategy and direction, and we can create content with you. (Adjust to match your packages.)

  6. Is there a long-term contract?
    We work in 3-month stints to make sure you are getting the proper system in place that grows overtime, and so that you get the most return on your ad spend over time.

Ready to stop guessing and start booking?

Get a free LIVE audit of your spa's marketing. We'll show you exactly where your next 50 clients will come from.

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